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NANDINI: Healthcare and Sanitation Programme for Underprivileged Girls and Women

(Menstrual Hygiene Management Programme)

A CSR Initiative of


A Govt. of India Enterprise                           


We are providing training for production and distribution of sanitary napkins to needy women. We are engage dynamic women for the production of sanitary napkins and for distribution of pads. We also prepare the beneficiaries towards the economical as well as environmental sustainability. Each sanitary napkin production cum distribution unit is designed in such a way that the beneficiaries will get livelihood support and unit can be run in no-profit-no-loss format so that the local needy women can collect sanitary pads in lesser price (at least half the price of leading brand of same product) compare to the market. Thus more beneficiaries are motivated to use this hygiene product for their better hygiene.


In addition to that there is a series of sensitization camp on KAP programme (Knowledge – Attitude – Practice) which is specially designed for school children having menstrual periods and “Menstrual Hygiene Management Programme (MHM)” which is designed for adult ladies so that female group can come to know its importance and lead a dignified life during periods.  Our team also motivates the beneficiaries to collect the pads in subsidized rate (or at the rate of no-profit-no-loss cost) from the distribution centre for their better health and hygiene.


Beside these we mobilize the beneficiaries towards good sanitation habit, cleanliness, basic environmental education etc. Keeping in mind, the problems related to Solid waste, we use 95% biodegradable raw materials for production and packaging of sanitary napkins and guide the beneficiaries how to dispose them in eco friendly method to keep locality clean. The entire project including awareness initiatives is designed to awaken people about the objectives of ‘SWACHH BHARAT MISSION’.  “Beti Bachao Beti Parao” and “Skill India – Koushal Bharat – Kushal Bharat”- the dream projects of our Hon’ble P.M.Shri Narendra Modi.


Goal & Objectives


  • To distribute sanitary napkin at free of cost among underprivileged girls and female group having menstrual periods. (Special preference will give to the school children from backward society.)


  • To empower underprivileged women through livelihood support (manufacturing and distribution of sanitary napkin). ( “Skill India – Koushal Bharat – Kushal Bharat”)


  • To give an eco-friendly solution for the disposal of sanitary napkins (a small step towards disposal of one of the neglected and hazardous solid waste-‘EK KADAM SWACHHATA KI OR’ – a mark of respect to the dream project ‘SWACHH BHARAT MISSION’ of our Hon’ble P.M. Shri Narendra Modi.).


  • To arouse adequate consciousness about health and hygiene among villagers, on good sanitation habit, cleanliness, basic environmental education. Etc.  (‘SWACHH BHARAT MISSION’)


  • To aware adolescent girls about the importance of cleanliness through KAP programme (Knowledge – Attitude – Practice). This endeavor shall be taken to promote ‘Beti bachao Beti Parao’ initiative, a mark of respect to the dream project of our Hon’ble P.M. Narendra Modi.


  •  To aware female group (age between 18 to 45 year) about “Menstrual Hygiene Management (MHM) Programme” so that women can lead a dignified life during periods.


  • To achieve Sustainable Development Goal 2030 - Transforming our world, Goal for Good Health and Well-being and Goal for Gender Equality.


Primary Training programme


Initially we are conducting a training programme in Dumdum, Ashok Nagar and Sundarban. We are going to provide training to dynamic, enthusiastic and needy women. Our trainers shall provide training on how to build awareness (on KAP, MHM programme about which discussed later), how to motivate women for maintaining hygiene during periods, what kind of meal they must have during menstrual period, how to clean soiled cloth, how to dispose soiled cloth or soiled sanitary napkin in eco-friendly method (which shall lead in reduction of this huge solid waste and keeping clean that locality), social taboo related to periods and its effect on health etc. In this way we are try to change ancient old outlook towards menstrual hygiene. Our trainers are provide training related to the production of different types of napkins, its packaging, quality maintenance and the maintenance of machines.


Beside these they shall also get training on stock maintenance.


Quality Management


Members of our organisation shall be a part of it. Responsibility of this team is to take care of overall production and the quality of the products. They also inspect that whether the napkins are sanitized by ‘Ultra Violate Rays’ or not. This team monitor as well as put requisition for the essential raw materials. They supervise whether there is any wastage of raw materials and guide the production unit for minimum wastage. The team members meet the beneficiaries (who got sanitary napkin in free of cost) and take their feedback about the product and take action accordingly.


Team  for Awareness Building


This team consist one awareness campaigner and volunteers. This team is actually the pillar of the entire project as they are playing a vital role in transforming the ancient old mentality of a large female group of our society about menstrual periods.  So a very important component of this project is awareness building among the beneficiaries. Awareness campaigner plan and design the entire awareness program which is run throughout the duration of this project. A group of local active women are to be trained on how to aware local people on health – hygiene and even they grow awareness on social issues like gender inequality, dowry system, child- marriage etc. in their own way. They  spread message ‘Beti bachao beti parao’. They can also mobilize local people to segregate wet and dry waste and dispose accordingly. This may help local government authority to manage solid waste. They train and encourage local women to dispose sanitary napkin in eco-friendly manner. The IEC materials, info-graphics and guidance are to be provided by our organisation.

A very important activity of our Team is to conduct KAP programme and MHM programme as follows:


KAP (Knowledge – Attitude – Practice) Programme:


[KAP help the beneficiaries to know about period and importance of maintaining cleanliness in those days, this knowledge motivates them to change their attitude and finally the beneficiaries practice this knowledge in their daily life and can improve their standard of living.]


This programme is specially designed mainly for the adolescent girl children who are having periods first time or recently they are going through periods. They basically don’t know what is menstrual cycle and why women having this. Many girls especially in rural area having periods first time don’t even know what kind of precautions must take to avoid related diseases. Sometimes they feel shy to ask someone even their mother about menstrual hygiene or related problem they face. In above of that it has been found from our previous experience that many girls don’t know how to take care of herself in those days, how to keep clean (Swachhata), why it is very important to stay clean especially in those days, how using and reusing rags can become fatal and even life threatening etc. Our team also discuss if someone using rag or old cloths for menstruation how that can also be used in hygienic method.


            Girls are also be guided for cheap/low cost nutritious food especially which are enriched with iron and folic acid. As we found that girls of this age group often suffer from anemia and malnourishment.


            Beside this the team also guide these girls how to dispose soiled sanitary napkin or cloths in eco-friendly way, how to segregate wet and dry waste, how waste can be reduced in eco-friendly manner etc.


            All the participants get one packet of sanitary napkins in free of cost, so that the beneficiary can practice this cleanliness attempt and can change their attitude.  These packets of sanitary napkins are distributed by the team allotted for this purpose


Burning issues are to be discussed in this KAP programme; that is the ill effect of child marriage and resulting early maternity. They are encouraged to continue their education and then become financially independent. They are also to be alerted about human trafficking and how girls of their age trapped for human trafficking, how they can also help their friends by informing local police or child-line (the number is 1098) if anyone getting married before 18 years or anyone being entrapped for human trafficking or any other kind of problem they may face.


This open forum discussions help those adolescent girl children to know about those physiological changes about which they use to hesitate to ask anyone.


For carrying out this KAP (Knowledge – Attitude – Practice) Programme we  prefer girl’s school. Our Distribution coordinator and Team (who shall be designated for Distribution of Sanitary napkins) contact with local school authority to continue this programme successfully. 


This endeavor can be considered as Beti bachao Beti Parao’ initiative, a mark of respect to the dream project of our Hon’ble “Beti Bachao Beti Parao”


Menstrual Hygiene Management Programme (MHM)


This programme is designed mainly for the female group having age between 18 to 45 years.


In India 88% of female group is not adopting hygienic method during menstruation periods. They are using and reusing cloth for that purpose without knowing its harmful consequences.


There is a large Female Group who are aware of the napkins, but due to affordability (cost of MNC napkins is very high) they are not using napkins. They cannot effort so called luxury for their personal hygiene!


This MHM is a platform where the female group of the adopted areas get packet of sanitary napkins in free of cost


Environmental Impact of the product


Keeping in mind the problems related to Solid waste, we are using 95% biodegradable raw materials for production of sanitary napkins. The packets of sanitary napkins (contain 6 pads) is made of white paper which is 100% biodegradable. (It has been found that any branded or local sanitary napkins are packed in plastic packets only). We are also guiding the beneficiaries that how to dispose soiled sanitary napkins in eco friendly method to keep locality clean.





After training programme, our production team runs each unit. Our core teams members are provide entire support to the production unit. We help each unit to place order for raw materials initially. The female workers maintain record of entire production and give requisition for raw material well before time. The production teams maintain machines. The quality and quantity of the product viz. sanitary napkin is to be monitored by the core team members. The manufactured sanitary napkins should be properly sterilized by UV treatment unit before its packaging. As mentioned earlier that 95 % of this product shall be biodegradable.


Distribution Strategy


For systematic-cost effective distribution of sanitary napkins Team is allotted (already mentioned above). This team distribute sanitary napkins in different places in the adopted area at free of cost initially among needy women and adolescent girls.


They visit local girl’s school, colleges, market or any other place having gathering and even provide door to door service to reach the unreached one. They reach to the remote islands (Sundarban), villages, slums and colony area of adopted region. Beside these the team is maintain a record of beneficiary. They also keep note on whatever feedback they may receive about the product and report it to the project coordinator accordingly.




A padbank is to be developed with those 1000 packets or 6000 pads out of which 1st 500 packets are to be distributed in free of cost.


            After 6 months of the project each unit can increase the price of the product by 20 to 30%. This extra profit can be used to provide pads to needy female group in free of cost & in subsided rate respectively through this padbank passbook. In this way a multi-level chain of distribution can be run. However the price of each packet should not exceed MNC product. For example: ultra thin 290 mm (extra large pus size, 6 pads): no-profit-no-loss cost is Rs. 29, whereas price of similar MNC product is Rs. 85. So the M.R.P. of our sanitary napkin packet can be raised upto Rs. 38 after raising the M.R.P. by 30% which is much less than the M.R.P. of MNC product.

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Free Distribution

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